Hodges will dive into the world of influencer relations and how marketers can form partnerships to maximize reach, engagement and awareness for their clients or organization. 

During this discussion-based session, Hodges will share examples of how they have worked with influencers - both with in-person events and through sponsored content and virtual promotions. The floor will be open to hear from others on their experiences, favorite influencers followed and more.  

Key Takeaways:

1. How marketers can incorporate influencer relations into their social media strategy.

2. How to choose the right partners and engagement: mico-influencers, macro-influencers, sponsored posts and trading goods or services.

3. Best practices for successful influencer campaigns on social media.