All Things Tik Tok

Presented by:
Elizabeth Shevins & Kristlyn Cassidy

Understand how:

• TikTok is a must use platform in today's world

• Influencers create opportunities for tight-knit communities that allow for authentic, organic messaging

• Moment based media is here to stay with user generated content being more important than ever 

About Our Speakers:

Elizabeth is an optimistic and enthusiastic sales professional. She is a key member of Sightly who has helped establish the firm’s presence in the advertising industry. As an expert in digital media, she has a great focus on working with agencies, brands, and platforms. Elizabeth is a solutions-oriented problem solver who is skilled at developing the right action plan for each of her client’s unique needs. She loves bringing campaigns and stories to life – earning the trust of several national brands and agencies!

Elizabeth holds a BA from the University of Michigan – Go Blue!

Kristlyn has over ten years of experience at digital media and advertising agencies, working across a variety of client verticals and media disciplines. She has worked in media strategy, digital investment and partnership development across multiple industry verticals, enabling her to evaluate business opportunities through a unique lens and drive results for Sightly. Prior to Sightly, Kristlyn served as Digital Media Manager at Spark Foundry, and before that she was a Media Strategy and Digital Investment Associate at Initiative. Kristlyn holds a BS in Business/Corporate Communications from College of Charleston.

Company Description: Helping Brands Anticipate the Unexpected. We use data science, predictive algorithms and expert human know-how to maximize your outcomes and align your Brand Mentality™ at speed, no matter what lies ahead. Our smart, agile approach to media planning, buying, and fine-tuning extends across YouTube, TikTok, Connected TV & OTT, Live Streaming video and all premium publishers and networks.

Company Website www.sightly.com