Presented By: 
Andrew Miller of Workshop Digital

Key Takeaways:

Google Analytics is changing and marketers are tasked with overseeing the migration from Universal Analytics (UA) to Google Analytics 4 (GA4). You’re committed to measuring your campaign success and website performance, but with so many fundamental differences between UA and GA4, it’s easy to feel like you’re missing something. How can you get started?

Andrew will share a GA4 Planning Checklist to help you establish your website goals, document your current Google Analytics configuration, and recognize opportunities to improve your ability to measure success:

1. Tracking configuration

2. Customization and settings

3. Historical data requirements

4. Reporting and data visualization

About the Presenter:

Andrew is a data-driven marketer, speaker, and problem solver. He co-founded Workshop Digital in 2015 and as the VP of Strategy he devotes his time to developing new tools and strategies to help Workshop Digital’s teams and clients achieve their goals.

About Workshop Digital:

Many agencies call themselves full-service and offer a suite of advertising services. But often, digital is tacked on as an afterthought. At Workshop, we provide digital-specific solutions and believe in focusing on doing a few things well. We bring deep expertise to the table—especially in the search engine marketing realm.