The Five Worst Decisions You Can Make When Pitching and 25 Ways to Avoid Taking Them 

Presented by:
Bill Hickman, Chief Growth Officer

The silk road between dreams and reality is paved with pitches. After spending 30 years building and delivering pitches for global, regional, and local ad agencies as well as startups, creative, and innovation teams, I’ve learned a few things. While I can’t promise I have the perfect formula for winning every pitch (I don’t believe anyone does), I can share 5 choices that will most certainly put your pitch in pothole. And I promise to give you a simple, clear way to remember them and a few tips on how you can avoid making them.

About the Speaker:

Bill Hickman’s thirty-year career in advertising is scattered across different countries, industries, and positions, but it can be summed up in one word: growth. His early career included a variety of business development roles at J. Walter Thompson and D’Arcy — during which he spent time in Southeast Asia and Eastern Europe. The next 20 years were spent at Leo Burnett contributing to the global network’s strategic growth — ultimately as Worldwide Chief Growth Officer. Bill also founded Farmhouse, Leo Burnett’s innovation lab responsible for helping invent products like High Noon hard seltzer for E&J Gallo. After spending his career far away from Virginia, his true home, Bill moved back where he now holds the kind of growth role he loves so much for Tilt – a complete content company based here in Richmond serving clients like Walmart, Capital One, Audi, hp, Disney and many other national brand marketers.

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