Presented By: Andrew Miller of Workshop Digital
Marketing teams need as much data as possible to generate high quality leads in a sales-driven organization. At the same time, CEOs are demanding greater accountability for marketing spend. As marketers, we are used to this kind of pressure and we have more tools than ever to track the entire customer journey "from click to close." So why aren't more teams connecting marketing metrics to business outcomes?
Andrew will share a framework and tools for integrating marketing results with sales performance in your CRM to help you get the most from your digital investment.
This session is for you, if you...
About the Presenter:
Andrew Miller is a data-driven marketer, speaker, and problem solver. He co-founded Workshop Digital in 2015 and as the VP of Strategy he devotes his time to developing new tools and strategies to help Workshop Digital’s teams and clients achieve their goals.
Learn More
https://amarichmond.org/about/
Address: PO Box 31881 Henrico, VA 23294