Presented By: 
Casey Prentice and Amanda Colocho 
of The Hodges Partnership

Posting willy nilly to social media isn’t going to cut it. Algorithms are changing, audience fatigue is real, and if you’re using social media to achieve some of your business goals, you need to work smarter - not harder. Be more thoughtful and strategic by doing yourself (and your team) a favor by building a strong foundation with a social media editorial calendar. Pace your themes and messages. Plan ahead for heavy-lift content development. Hold the whole team accountable.

Key Takeaways:

Examples of social media editorial calendars

What to include in a social media editorial calendar

Why a social media calendar is critical to keeping your team on track

About the Presenters:

Casey Prentice is an account manager at The Hodges Partnership. A self-proclaimed organizational junkie and data geek who confesses to a secret desire to be a professional organizer, Casey Prentice enjoys account management, writing, editing and digital content strategy.

Amanda Colocho is one of the Hodges Partnership's VCU grads and she flexes her media relations, content strategy and social media muscles on accounts like Virginia Distillery Company and Virginia Telehealth Network.