Presented by:
Mary Buzbee & Lauren Meadows

We’ll walk the audience through the process of how we brought The Workshop to life—from its inception to how it’s operating today. Then, we’ll give tips on how folks can build their own grassroots initiatives.

Key Takeaways:

The audience should come away feeling empowered to bring their own grassroots initiatives to life.

Company Description:

Barkley is an independent, creative idea company committed to knowing the modern consumer better than anyone — because that’s the only way to build a whole brand. We have a wide portfolio that includes strong retainer categories like consumer-packaged goods, financial services, health care, restaurants, retail + travel/tourism. This is what sets us apart from other agencies: our commitment to knowing modern consumers better than anyone.

About the Speakers:

Mary and Lauren are a senior creative team working on the Planet Fitness account at Barkley. They specialize in comedy and work very hard to be delightful little shits every single day. They’re also passionate about making the industry more inclusive for everyone, so they created The Workshop—a 100% free and fully remote creative mentorship program designed for those making a career pivot into art direction and copywriting.