Presented By: 
Casey Prentice
of The Hodges Partnership

Have you been asked to measure social media followers but deliver sales? Or maybe impressions is sexy but leadership really only cares about impact on website engagement? In this Social Media SIG, The Hodges Partnership will take us through social media KPIs and will help you align which KPIs are best suited to measure your goals on social media. The session will include the KPIs and will give you tips on how to best measure and capture those results.

Key Takeaways:

• Social Media KPIs
• Which KPIs best measure various social media goals
• Tools and tips for measuring and capturing data

About the Presenter:

Casey Prentice is an account manager at The Hodges Partnership. A self-proclaimed organizational junkie and data geek who confesses to a secret desire to be a professional organizer, Casey Prentice enjoys account management, writing, editing and digital content strategy.