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SIG: Google's New AI-Powered Search Results: How To Stand Out When Your Competition Is A Chatbot with Workshop Digital

  • June 22, 2023
  • 1:00 PM - 2:00 PM
  • Zoom

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Topic: Google's New AI-Powered Search Results: How To Stand Out When Your Competition Is A Chatbot

Presented By: 
Andrew Miller 
of Workshop Digital

Google and Bing have recently announced changes to their search results that include more AI-generated content in addition to, or instead of, the "ten blue links" that searchers are used to seeing. This may keep more searchers on the search results page and result in less traffic for marketers that rely on traditional SEO and PPC strategies.

This talk will cover Google and Bing's recent updates and offer suggestions for brands that want to stand out in a crowded field of AI-generated content.

About the Presenter:

Andrew Miller is a data-driven marketer, speaker, and problem solver. He co-founded Workshop Digital in 2015 and as the VP of Strategy he devotes his time to developing new tools and strategies to help Workshop Digital’s teams and clients achieve their goals.

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