Amplifying Voices: Cultivating Inclusive Narratives in Brand and Campaign Strategy
By: James Warren

Join us for a dynamic presentation and discussion centered on the power of amplifying voices in brand strategy and campaign development. We’ll discuss the process of creating space for diverse narratives and experiences, fostering deeper connections and understanding. Learn practical techniques and gain insights into the profound impact of inclusive storytelling on brand identity and audience engagement. Don't miss this opportunity to enhance your approach to brand strategy and value proposition exploration through the lens of authentic representation and empathy.

Key Takeaways:

• Narrative framing: how to frame brand stories and campaign narratives to incorporate diverse voices and experiences effectively
• Listening strategies: learn what some of the practical listening techniques are to actively engage with diverse storytellers to understand how to authentically integrate them into brand strategies
• How to implement strategies for authentic representation within brand narratives

About our Presenter:

James Warren is a storyteller and a strategist, passionate about the intersections of human and digital, and brands, culture and communities. James is the Founder and CEO of Share More Stories, a human experience research company that combines storytelling and AI to develop unique insights and implications for companies, brands and organizations. James is also the Vice President of Brand Strategy at JMI, a brand strategy and consulting firm uniquely focused on brand community engagement.

For nearly 25 years, James has used his unique blend of marketing, storytelling, strategic planning, organizational development and innovation experiences to help companies form lasting connections with their employees, consumers and communities. Over the last several years, James and his team have led groundbreaking studies focused on the travel experiences of historically excluded and underrepresented consumer groups, helping clients at the state and local level develop more authentic engagement and improve the visitation experience.

A sought-after advisor, facilitator, contributor and convener, James serves on the BridgePark Foundation’s Board of Directors and Executive Committee as Chair; the YMCA of Greater Richmond’s Board of Directors, Executive Committee, and Mission, Equity and Inclusion Committee; The St. Michael’s Episcopal School’s Board of Trustees; and The Dwight School Foundation’s Diversity Equity and Inclusion Board.

James studied economics and literature at Princeton University and creative writing at Columbia University, and he is a columnist for Richmond magazine on family and community. Originally from New York City, James and his family now call Richmond, Virginia home.