Presenters:
Nancy Tolley, Associate Brand Manager, Smithfield Foods
Ethan Farber, Vice President of Marketing, Fortune Fish & Gourmet
John Eccleston, Senior Director of Brands & Brand Development, Performance Food Group
Moderator: Kim Moore, Account Director, Elevation Advertising
The panel discussion will be focused on Elevation’s ten food trends, takeaways, and projections from the June 2024 Fancy Food Show and the implications for marketers. There will be a mix of B2C and B2B perspectives on the panel.
Expect to discover:
Whether you make, market, buy, serve, or simply enjoy it, food connects us all. And the food industry is constantly shaped by ever-changing innovations, behaviors, and flavors from around the world. The marketer that can act on these insights today is well-positioned for tomorrow.
This panel will delve into the top trends shaping consumer behavior, product categories, and brand strategy, based on Elevation’s reporting from the Specialty Food Association’s Fancy Food Show earlier this summer. From the lasting impacts of COVID to the future impact of GLP-1s, join top food marketers as they discuss what’s shaping the food sector and how marketers can take advantage today.
Afterwards, get a firsthand taste of these trends, with happy hour food and drink prepared by Chef Jason Alley.
About our Presenters:
Nancy Tolley is an Associate Brand Manager at Smithfield Foods, focusing on Smithfield Bacon. With eight years of experience in sales and marketing at Smithfield, Nancy has developed a comprehensive understanding of the brand through various roles. Her commitment to innovative strategies plays a key role in the success of Smithfield’s cherished bacon products. A passionate advocate for the food industry, Nancy leverages her creativity and analytical skills to strengthen brand presence and engage consumers effectively.
John Eccleston has been at the helm of exclusive brands at Performance Food Group (PFG) for ten and a half years. Headquartered in Richmond, PFG is a Fortune 86 ranked $59 billion public company (PFGC), the highest ranked in Richmond, and is the second largest foodservice enterprise in the country serving 200,000 plus restaurants, chains, movie theaters and concessions, and convenience stores. Under his tutelage the company has introduced 44 new exclusive brands and more than 5,000 new product SKUs. Prior to PFG John spent 32 years in advertising, marketing, and public relations in the New York City area where he worked for Y&R, Burson, Earl Palmer Brown, and ran his own agency Open Gate Marketing for 13 years. His food and beverage experience includes Wendy’s, Coca-Cola, M&M/Mars, Kellogg’s, Burger King, Coors, Miller, Beck’s, Heineken, Murphy’s Irish Stout, International Beverage/Thai Bev, Evian, Perrier, True World Foods, Friendly’s, and Ruth Chris Steakhouse. He has five children, with his youngest daughter at VCU graduating next spring in Advertising following in his footsteps. John is a Beehive Honor Graduate of the University of Utah, where he played ice hockey, and currently enjoys fiction writing on the side. His techno-thriller trilogy Heaven Ride is on Amazon, and he is currently writing his fourth novel Sync You Am I.
Ethan Faber is the Vice President of Marketing at Fortune Fish & Gourmet, a leading importer, distributor and retailer of premium seafood, specialty meat and gourmet food products. Ethan leads the development, creation and deployment of all marketing and communications activities for Fortune and its portfolio of 16 brands, encompassing brand, B2B and corporate marketing. Before joining Fortune, Ethan spent the previous decade focused on creative and communications strategy, as SVP/ Partner of creative planning at Fleishman Hillard, and U.S Head of Planning at Burson Marsteller before that. In that time Ethan helped solve all manner of communications problems for a roster of clients that included Red Bull, Gatorade, Krispy Kreme, Marco’s Pizza, Chipotle, Nestle, and AB InBev. Beyond the food and beverage space, Ethan had the chance to work with a diverse set of brands such as Phillips, Johnson & Johnson, HP, Intel, AT&T, Chase, Brand Mexico, and Comcast NBCUniversal. Ethan began his career at a number of smaller digital and social media agencies in New York, helping numerous entertainment, travel & hospitality, lifestyle and electronics brands navigate their way online, onto social media and ultimately onto mobile devices. Ethan lives in Chicago where he spends his off-hours putting together elaborate PPTs of vacations he hopes to take and trying to keep his dog from murdering birds.
Kim Moore is an Account Director at Elevation Advertising, with over 18 years experience in advertising and marketing. Kim oversees the delivery of award-winning campaigns for the agency’s top CPG brands, including Smithfield Foods, Farmland, Farmer John, Duke’s Mayo and The Spice Hunter.
Event sponsored by:
