The Product Marketer’s Playbook: Defining the Role and Driving Business Impact

Presented by:
Marissa Sapega, Assembly Software 

Doors open at 3pm, speaker starts at 3:30pm followed by networking from 4:30-5pm

Are you curious about product marketing as a career or wondering if you should hire a product marketer for your team?

Join Marissa Sapega, Director of Product Marketing at Assembly Software, to explore why product marketing matters and how the role supports the rest of the company.

Learn about a product marketer's daily tools (including AI), research methods, and actionable insights on transitioning into a product marketing role. Don't miss this exciting session!

Product marketing is the driving force behind how products are positioned, launched, and adopted in the market. It bridges the gap between product development, sales, and customers—ensuring the right message reaches the right audience. From crafting compelling positioning and go-to-market strategies to enabling sales teams and driving demand, product marketing plays a crucial role in a product’s success. Join us to explore the power of product marketing and how it shapes the way we bring products to life!

About the Presenter:

Marissa is a seasoned marketing professional with almost 2 decades of experience spanning domestic and international markets. She has spent the past decade in tech marketing, thriving in the dynamic, ever-evolving technology industry. For the last five years, Marissa has specialized in product marketing and currently serves as the Director of Product Marketing at Assembly Software, where she leverages her expertise to drive strategic initiatives and deliver impactful results. In her spare time she enjoys biking along the Capital Trail and spending time with her daughter, husband, and dog.