The Power of Narrative: Using Strategic Storytelling to Move Donors and Multiply Impact

Panelists:
Beth Vann-Turnbull, Executive Director of Housing Families First
Dean Browell, Chief Behavioral Officer, Feedback
Romina Newman, Senior Director of Marketing & Communications, World Pediatrics

Moderated by: Jay Lugar
VAFRE Board Member

Event Schedule:
Doors Open: 11:30 a.m.
Panel Event: 12:00 p.m.
Networking: 1-1:30 p.m.

Your $20 ticket includes the lunch and program. An $8 virtual-only ticket is available. To secure your ticket, visit our event partner VAFRE at: 

In-person event: https://www.vafre.org/event-6285264
Virtual event: https://www.vafre.org/event-6285265

In the daily grind of development, it’s easy to overlook the stories that can spark real support.

But how you communicate your mission is one of your strongest fundraising tools. And the best stories are already inside your organization.

Join us for lunch on Sept. 9 as a panel of marketing pros shares how to make an impact through content marketing and story-driven messaging. This program is presented in partnership between the Virginia Association of Fund Raising Executives (VAFRE) and AMA Richmond.

You’ll leave inspired to engage your audience more consistently, share your mission in meaningful ways, and grow your fundraising success through smarter, more strategic communication.

Space is limited so be sure to register early!

Meet our Panelists:

Jay Lugar, VAFRE Board Member

A native of Roanoke Virginia, Jay possesses a wide range of development and marketing experience.  He began his career as Marketing Director for the State Fair of Virginia (SFVA) organization. While with the State Fair, Jay served on the Richmond Chapter of the American Marketing Association board of directors for five years, including serving as Board President.

Beth Vann-Turnball, Executive Director, Housing Families First

Beth Vann-Turnbull is an accomplished nonprofit leader driven to support people in overcoming challenges and financial adversity. With 27 years of experience as an executive director, she excels at developing new leaders, implementing innovative programs, and fostering collaboration to maximize impact. Currently the Executive Director at Housing Families First, she has led the organization as it tripled its budget, upgraded its shelter and campus through a successful capital campaign, and expanded its impactful programming.

Dean Browell, Chief Behavioral Officer, Feedback

Dean Browell leads Feedback’s research as resident PhD with a passion for how generations interact online. He is co-founder of Hidden In Plain Site and on the boards of The Poe Museum and Firehouse Theatre. Dean teaches courses at VCU’s School of Business and University of Richmond’s Institute on Philanthropy.

Romina Newman, Senior Director of Marketing & Communications, World Pediatrics

Romina Newman is a marketing and communications leader with a passion for turning complex missions into meaningful stories that drive action. As Senior Director of Marketing and Communications at World Pediatrics, she led the organization’s rebrand from World Pediatric Project—a transformation rooted in the belief that delivering care to children around the world is no longer a project, but a standing commitment. She now oversees global storytelling strategies that connect donors to impact and support an organization that has historically reached over 27,000 children in more than 30 countries.