Raising Spirits:
How Virginia Built a Buzz-Worthy Brand

Event Schedule:
Doors Open: 4:00 p.m.
Panel Event: 4:30 - 5:30 p.m.
Networking & Social Hour: 5:30 - 6:00 p.m.

Virginia Spirits Month is a multifaceted, must-see campaign. But how did that happen? Join AMA Richmond for an inside look at how the Virginia Spirits Board marketing office — part of The Hodges Partnership — took a little-known category and turned it into a statewide sensation. We’ll share some insight from the content and digital strategy, media tours, influencer partnerships, and such creative programs as the Virginia Spirits Passport, First Landing Cup and the Virginia Cocktail Games. Hear the challenges and successes of an integrated earned, owned and paid approach — and how you can apply the same playbook to your own marketing challenges.

Audience Takeaways:

• How Virginia built a buzz-worthy brand for its spirits industry — starting from scratch.

• Smart ways to use content, digital and paid ads to grow awareness and audiences.

• Why earned media, influencer partnerships, and hosted experiences can amplify credibility and reach.

• How signature programs like the Virginia Spirits Passport and Cocktail Games turn awareness into engagement.

• The power of blending earned, owned, and paid marketing — and the ROI results to prove it.

Space is limited so be sure to register early!