Protecting Your Brand:
What Marketers Need to Know About AI

Presented by:
Ashley Brooks, Roth Jackson Gibbons Condlin, PLC

AI is transforming marketing faster than we can keep up. And we’re racing to make the most of it for our clients.

But what about the risks that come with innovation?

In this session, part of AMA Richmond’s series on the legal landscape in marketing, lawyer Ashley Brooks breaks down some of the biggest AI-related headlines and what they mean for everyone — from independent content creators to CMOs.

Expect to discover:

• How are regulators addressing consumer reviews and influencer endorsements?

• How could recent court cases and emerging laws on AI affect your marketing strategy?
• What happens when “agentic AI” creates, posts and optimizes ads?

We’ll strip away the legalese to focus on what you should know now, why it matters and how you can prepare. More important, you’ll learn how to protect your brand in uncharted territory while you leverage the benefits of AI.

About our presenter:

Ashley Brooks is Of Counsel at Roth Jackson Gibbons Condlin, PLC. Her law practice focuses on all things advertising, media and marketing including influencers, artificial intelligence data and privacy, ad tech, FTC compliance, content creation, NIL and other licensing and copyright issues.

She works with a variety of clients across different industries to develop comprehensive internal policies, provide counsel on compliance, as well as drafting and negotiating agreements to address the many issues arising in the constantly changing world of advertising and media.

Before joining Roth Jackson, Ms. Brooks was the managing partner at a nationally recognized entertainment law firm where she worked with publishers, authors, recording artists and record labels, and handled a variety of advertising, literary, entertainment and media issues.

Ms. Brooks is also an adjunct professor at the Virginia Commonwealth University School of Business, Executive MBA program and has spoken about advertising law at the VCU Brandcenter as well as other marketing and advertising organizations including the American Marketing Association and the Richmond Ad Club. She has mentored at Startup Virginia and also serves on three nonprofit boards. She’s an avid user of AI in limited circumstances including writing blogs, vacation planning and debating her two teenaged daughters.