Signature Event:
The Future of Search with Dan Taylor of Google
Event Schedule:
Doors Open: 8:00 a.m.
Event: 8:30 - 9:30 a.m.
AI is driving a once-in-a-lifetime business transformation. Marketers not only need to navigate fluid consumer journeys but also master AI-powered advertising, scale AI capabilities in their organization and tap into the cultural zeitgeist for authentic connection. Hear from Google Ads Vice President Dan Taylor how Google AI is being put to work to find your most valuable customers and move them from discovery to decision faster and more efficiently.
Key Takeaways:
1. Mastering the AI-Powered Consumer Journey
Attendees will understand how AI is driving a once-in-a-lifetime transformation in advertising—making campaigns faster, more efficient, and more effective across the entire customer journey.
2. Mastering the AI-Powered Consumer Journey
They’ll learn strategies for navigating increasingly fluid and fragmented consumer paths, and how AI helps marketers guide customers from discovery to decision with greater precision.
3. Scaling AI Across Organizations
The session will provide insights into how brands can integrate and scale AI capabilities inside their organizations to enhance decision-making, creativity, and operational efficiency.
4. Authentic Connection Through Cultural Relevance
Marketers will gain perspective on how to use AI not just for optimization, but to tap into cultural moments and connect authentically with audiences in real time.
5. Exclusive Insights from Google Ads Leadership
Hearing directly from Dan Taylor, VP of Google Ads, attendees will walk away with practical examples of how Google AI is already being applied to identify high-value customers, personalize engagement, and drive measurable business outcomes.
Space is limited so be sure to register early!
About our Presenter:
Dan Taylor - Google
Dan Taylor leads global ads product commercialization for Google’s business organization, ensuring product innovation and actioning customer feedback to deliver results for advertisers, He has led teams innovating in Search, Video, Apps and Display across Google Ads and Google Marketing Platform. As the digital advertising landscape evolves, Dan’s focus today is enabling advertisers to succeed utilizing AI, data strategy, modern measurement and navigating a dynamic and complex regulatory environment globally. Dan is a 30+ year veteran of the advertising industry and is based in Washington D.C. Follow Dan on LinkedIn at @edantaylor.
