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[Signature Series] Virginia Marketing Forecast: The Data Behind Local Strategy

  • April 09, 2026
  • 8:30 AM - 10:30 AM
  • The Byrd Theater - 2908 W Cary St, Richmond, VA 23221

Registration

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Signature Event:
Virginia Marketing Forecast: The Data Behind Local Strategy 

Event Schedule:
Doors Open: 8:30 a.m.
Event: 9:00 - 10:00 a.m.
Networking: 10:00 a.m.

The Virginia Marketing Forecast conversation continues with a focus on the data behind local strategy. This session will feature research and analysis from Borrell Associates, offering a data-driven look at what’s happening across local markets and where local marketing is headed next. Building on the real-world experiences shared by in-house leaders during the March 5th Signature Event, this discussion will explore key trends in local ad spend, media consumption, consumer behavior, and targeting—helping marketers better understand how broader market signals align with (or challenge) what they’re seeing on the ground. Attendees will gain a clearer, evidence-based view of how local marketing is evolving and what to prioritize moving forward.

Key Takeaways:

A clearer picture of how local marketing priorities are shifting across audiences, including differences in what marketers believe is effective, how success is being measured, and where attention and investment are increasingly focused heading into 2026.

Early signals of changing channel emphasis in local markets, particularly how social, digital, and emerging platforms are being evaluated, adopted, or reconsidered as primary ways to reach and influence local consumers.

Insight into how perceptions of effectiveness and ROI are evolving, including where confidence is growing, where skepticism remains, and how marketers are reassessing what “working” actually means at the local level.

Qualitative indicators of broader market trends shaping local marketing, offering context and real-world perspective that will later be examined through larger-scale data and research.

Space is limited so be sure to register early!

About our Presenter:


Corey Elliot
Executive Vice President, Local Market Intelligence at Borrell Associates Inc.

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