Welcome!
We’re excited to have you here on our new Wild Apricot events platform. This is the new destination for all AMA Richmond event info and registrations.
Want to jump back to the main AMA Richmond site? Click here. Have questions about Wild Apricot? We’ve developed a handy FAQ resource here
The Product Marketer’s Playbook: Defining the Role and Driving Business Impact Presented by: Marissa Sapega, Assembly Software Doors open at 3pm, speaker starts at 3:30pm followed by networking from 4:30-5pm
Are you curious about product marketing as a career or wondering if you should hire a product marketer for your team?
Join Marissa Sapega, Director of Product Marketing at Assembly Software, to explore why product marketing matters and how the role supports the rest of the company.
Learn about a product marketer's daily tools (including AI), research methods, and actionable insights on transitioning into a product marketing role. Don't miss this exciting session!
Product marketing is the driving force behind how products are positioned, launched, and adopted in the market. It bridges the gap between product development, sales, and customers—ensuring the right message reaches the right audience. From crafting compelling positioning and go-to-market strategies to enabling sales teams and driving demand, product marketing plays a crucial role in a product’s success. Join us to explore the power of product marketing and how it shapes the way we bring products to life!
About the Presenter:
Marissa is a seasoned marketing professional with almost 2 decades of experience spanning domestic and international markets. She has spent the past decade in tech marketing, thriving in the dynamic, ever-evolving technology industry. For the last five years, Marissa has specialized in product marketing and currently serves as the Director of Product Marketing at Assembly Software, where she leverages her expertise to drive strategic initiatives and deliver impactful results. In her spare time she enjoys biking along the Capital Trail and spending time with her daughter, husband, and dog.
Skillful Transitions: Defining Your Professional Self Presented by: Benita Conde, Create Radical Love
Join us for a workshop with Benita Conde, former ad industry executive and founder of the life coaching consultancy Create Radical Love. This hour-long program is focused on better connecting with your intuition, to help define your professional truths and values. In turn, that will help you create clarity around next professional action steps — whether its a new role with your current employer, a new one, or a new path entirely. Benita will offer explorations, experiments and writing prompts as part of the experience.
Expect to discover:
Benita Conde is the founder of Create Radical Love, a life coaching and consulting approach for people who want to radically love their whole life experience, not just one or two of the compartmentalized parts. Benita is a former professional ballet dancer, a former personal trainer and an advertising industry executive with over 20 years of experience supporting and guiding the careers of creative people. She has been on a spiritual journey her whole life and has been sober for over 17 years. She now works with diverse individuals and businesses globally as a holistic coach inviting each client to lead with intuition, to define a calling and take action from an aligned, excited and Infinite place across all aspects of their life experience. She has designed a unique and radically loved life with her husband and son and is thrilled to share the approach with others. Benita is also co-host of the radio show and podcast, What We Know, What We Don’t, on KWVH radio.
Spring is in full swing, how are you balancing work and life? Let’s chat tips and tricks to get back into the swing of our chaotic lives.
Ready for the next event in our new Coffee Chat series let’s bring together marketers in a more intimate setting for casual conversation and community building.
No need to RSVP in advance, just show up! We'll have a place card set out to help identify our group. We welcome all interested participants, whether you're a long-time member or long-time lurker.
Each month we'll choose a new location around the city, and the Coffee Chat will be hosted by a different member of the board. If you can't attend this one, we hope you'll be able to make it out to a future Coffee Chat. If you have any questions about the May Coffee Chat, feel free to reach out to us!
Join HYPE (Helping Young Professionals Engage) and AMA Richmond for an unforgettable afternoon of giving back and making connections! From 4-6 PM, we’ll roll up our sleeves for a hands-on James River clean-up, guided by the James River Park System.
Each registered volunteer will receive one complimentary drink ticket following the service project portion of this event to kick back, network, and celebrate during an AMA Richmond happy hour event taking place nearby. Don’t miss this chance to give back, meet like-minded professionals, and enjoy great company.
Summer is here, how are you balancing work and life? Let’s chat tips and tricks to get back into the swing of our chaotic lives.
Each month we'll choose a new location around the city, and the Coffee Chat will be hosted by a different member of the board. If you can't attend this one, we hope you'll be able to make it out to a future Coffee Chat. If you have any questions about the June Coffee Chat, feel free to reach out to us!
Learn More
https://amarichmond.org/about/
Contact Us admin@amarichmond.org
Address: PO Box 31881 Henrico, VA 23294
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